Smiley 50 Years Of Good News

For the last fifty years, Smiley has served as a beacon of hope and positivity as they’ve encouraged the world to take the time to smile. What started as a happiness promotion in the France Soir newspaper to draw attention to positive news stories has blossomed into a movement that has shaped the way that we share happiness and express ourselves.

In the decades since that first Smiley appeared on the page, the brand has gone on to shape musical generations, social movements, and popular culture. With a feel-good philosophy at their core, Smiley has partnered with some of the world’s leading brands to bring their message to life through clothing, gifts, campaigns, emoticons and other happy moments. In celebration of this joyful milestone, Smiley presents an exciting look back on their first 50 years with their new book, Smiley: 50 Years of Good News, featuring a compendium of their most exciting collaborations, a look back at moments in history that gave us a reason to smile, and more.

Smiley 50 Years Of Good News book is crafted by Liam Aldous and Franklin Loufrani, comprises 200 pages, presenting a comprehensive exploration of its topic. Composed in the English language, it ensures inclusivity across diverse audiences. Physically, the book measures 27.7cm long, 19.1cm wide, and 3cm deep, embodying a tangible manifestation reflective of its substantial material.